Tag Archives: Stephanie Holland

Social media: a fad or a revolution?

Posted on by Carolyn Thomas
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Watch this short (4:26) and compelling little video called Is Social Media a Fad – or the Biggest Shift Since the Industrial Revolution?, for the answer to our title question today. It’s from the brainiacs at the U.K.-based group redIT.

Think that, by fast-forwarding through those TV commercials, you can avoid the advertising onslaught?  You’ll think again after seeing how marketers are tracking you down through social media.

Big thanks to Stephanie Holland at She-Conomy for this heads up.

See also:

Four myths about marketing to 50+ women

Posted on by Carolyn Thomas
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Women aged 50+ feel largely invisible to the marketing world, says Carol Orsborn. She believes that the majority of advertisers out there still have a hard time getting their heads around the fact that we make up the largest single demographic in our population, and we also happen to have  the most discretionary income and influence over other consumer segments. Dr. Orsborn is co-author of the book Vibrant Nation: What Women 50+ Know, Do, Think & Buy.

She recently addressed a new batch of bust-worthy myths about marketing to our age group:  Continue reading →