Social media: a fad or a revolution?

Watch this short (4:26) and compelling little video called Is Social Media a Fad – or the Biggest Shift Since the Industrial Revolution?, for the answer to our title question today. It’s from the brainiacs at the U.K.-based group redIT.

Think that, by fast-forwarding through those TV commercials, you can avoid the advertising onslaught?  You’ll think again after seeing how marketers are tracking you down through social media.

Big thanks to Stephanie Holland at She-Conomy for this heads up.

See also:

News flash: smartphone users obsessively check their devices

In a study that could be described as confirming the bleedin’ obvious, Finnish researchers have found that many smartphone users obsessively check their devices for e-mails, social media and news. Really? Seriously? I could have texted that conclusion over to Finland long ago and saved them a lot of time and tax dollars.

Who hasn’t endured the supremely rude experience of chatting happily with a friend whose phone chimes suddenly to life, requiring said friend to instantly interrupt the conversation in mid-sentence because she has to check out the latest cute kitty YouTube video – while you stand there waiting like an idiot with your finger up your nose? Who hasn’t sat, dismayed and annoyed, at the dining room table watching a young relative madly texting from his lap during a family dinner? Who hasn’t been distracted by glowing phone screens popping up in a darkened movie theatre while users check Facebook throughout the film? Can these people not turn their phones off even for two short hours?

Obsessive? I’d say so. Continue reading