Four myths about marketing to 50+ women

Women aged 50+ feel largely invisible to the marketing world, says Carol Orsborn. She believes that the majority of advertisers out there still have a hard time getting their heads around the fact that we make up the largest single demographic in our population, and we also happen to have  the most discretionary income and influence over other consumer segments. Dr. Orsborn is co-author of the book Vibrant Nation: What Women 50+ Know, Do, Think & Buy.

She recently addressed a new batch of bust-worthy myths about marketing to our age group:  Continue reading