Until recently, drug companies selling blockbuster drugs were the darlings of stock market investors. But of course, not all diseases are blockbusters, warns Martha Rosenberg in a recent AlterNet essay. Supply-driven marketing, also known as “Have Drug – Need Disease and Patients”– not only turns us into pill-popping hypochondriacs, she claims, but it distracts from Big Pharma’s drought of real drugs for real problems.
She reminds us that, in order to be considered a true blockbuster disease, a condition must:
really exist but have huge diagnostic “wiggle room” and no clear-cut tests
be potentially serious with “silent symptoms” said to “only get worse” if untreated
be “under-recognized,” “under-reported” with “barriers” to treatment
explain hitherto vague health problems that a patient has had
have a catchy name — ED, ADHD, RLS, Low T or IBS — and instant medical identity
need an expensive new drug that has no generic equivalent
Martha suggests the following conditions that just might turn into potential blockbuster diseases – the ones that Big Pharma hopes you get this year: Continue reading →
Drug companies are acutely aware of what’s called the ‘patent cliff’, when their expensive brand name medications lose their patent protection, thus opening up the market for cheaper, identical generic competition. This is good news for consumers, but very bad news for Big Pharma. Lipitor*, for example, Pfizer’s blockbuster cholesterol medication, is set to fall off the patent cliff in 2011.
Forbes ran an interesting piece last month on the fine line in Big Pharma between promoting a new drug and presenting a misleading picture of its risk and benefits. In fact, the American Food & Drug Administration regularly singles out drug companies that use questionable language to imply or suggest their drug is superior to similar treatments, and watches closely for the omission of dangerous risk and side effect information. Forbes recently ran an online slide show of the 10 most misleading drug ads that have been slapped with FDA warning letters.
For example, actress Brooke Shieldsis a professional celebrity-for-hire (Volkswagen-Ford-Coppertone-LaZBoy-Colgate-Tupperware) and also spokeswoman for Latisse, a prescription eyelash thickening agent. Yes, there is such a thing. In September 2009, the FDA went after Latisse’s maker, Allergan, for a website that downplayed the drug’s serious risks which include cornea infections, hair growth outside of the treatment area, and permanent darkening of eye color.*
Cleveland Clinic cardiologist Dr.Steven Nissen, who is a fierce critic of drug ads, observed:
“It’s almost impossible for the public to actually parse the ads and come to their own independent conclusions.”
But Dr. Nissen is suspicious of most drugs that are advertised because he thinks that the marketing campaigns distract and mislead consumers. His advice: avoid the most heavily advertised drugs and stick to generics. Continue reading →