“I’m not a real doctor – but I play one on drug ads”

You may recall seeing Dr. Robert Jarvik‘s pleasant face on your TV screen a few years ago flogging Lipitor, the biggest-selling drug on the planet at that time, earning well over $12 billion a year for Pfizer – the biggest drug company on the planet.

This partnership emerged just as the company was seeking to protect Lipitor from emerging competition by cheaper generics, and just before a U.S. Congressional investigation started looking into Jarvik’s credentials and his controversial role as paid pitchman for the cholesterol-lowering statin drug. Continue reading

Take statin drugs “when diet and exercise are not enough”

Is it just me, or does this Italian cholesterol drug ad for the Novartis statin called Lescol (fluvastatina in Italian) look like it’s telling cute fat Italians that they can eat, drink, and be merry as long as they pop this statin drug every day?