“I’m not a real doctor – but I play one on drug ads”

You may recall seeing Dr. Robert Jarvik‘s pleasant face on your TV screen a few years ago flogging Lipitor, the biggest-selling drug on the planet at that time, earning well over $12 billion a year for Pfizer – the biggest drug company on the planet.

This partnership emerged just as the company was seeking to protect Lipitor from emerging competition by cheaper generics, and just before a U.S. Congressional investigation started looking into Jarvik’s credentials and his controversial role as paid pitchman for the cholesterol-lowering statin drug. Continue reading

Remedial training for neurosurgeons: “Don’t bill for procedures you didn’t do!”

Dr. Vishal James Makker is an Oregon neurosurgeon with movie star good looks, a bedside manner that’s been described as “charming”, and a distressingly questionable track record for performing multiple spinal operations on his patients. In fact, the Pulitzer Prize-winning investigative journalists at ProPublica have revealed that an analysis of Medicare data shows that Makker had the highest rate of repeat surgeries in the U.S. –  a rate that’s nearly 10 times the national average.  Continue reading

Nice work if you can get it: same talk, same slides, week in, week out – at $1,500 a pop

speech purpleSince returning from Mayo Clinic and the annual WomenHeart Science & Leadership Symposium for Women with Heart Disease training, I’ve done many public presentations on the subject of heart disease – the #1 killer of women in North America. My talks are pretty well all the same. When I tell the story of my own heart attack misdiagnosis, it never changes.  When I talk about emerging research from Mayo and other experts on women’s risk factors for developing heart disease, it’s always the same list.  When I discuss surprising symptoms and signs that you might be having a heart attack – well, you get my drift.

This is a normal public speaking reality for those who have a specific message to deliver or a unique area of expertise to share.  Same talk, same slides, different audiences.

Just ask psychiatrist Dr. Manoj Waikar, adjunct professor at Stanford University, who moonlights as a public speaker for the largest American psychiatric drug maker, Eli Lilly.  Continue reading