Happy Christmas, little consumers! Since retailers first figured out the link between the power of advertising and subsequent sales, they’ve used ads to guide our Christmas gift shopping choices – like this 1939 ad for a Colt Officer Model Match handgun. Here are a few other ad examples we’re not likely to see this season . . . . Continue reading →
Swiss chemist Paul Hermann Müller was awarded the Nobel Prize in Physiology/Medicine in 1948 “for his discovery of the high efficiency of DDT as a contact poison”. Check out this vintage ad with happy people, produce and animals singing: “DDT is good for me-e-e!” Continue reading →
Ah, the good old days of vintage advertising . . . when husbands spanked their wives for not buying the right coffee, and when children played with handguns that were apparently so safe they could be used as toys. Continue reading →
Welcome to today’s pop quiz and nostalgic trip down marketing’s memory lane, courtesy of sloganeer Eric Swartz at Tagline Guru, and Brad Phillipsover at Ragan’s PR Daily. As Brad explains:
“Most of you will answer more than half of these, and some of you will complete all 20. Your ability to instantly recall so many of those advertising slogans is a testament to two things: message consistency and message repetition.”
In these old vintage print ads, consumers learned that “babies who start drinking sodas have a higher chance of ‘fitting in’ during those awkard pre-teen years” and that parents should “start babies on a strict regimen of cola and other sugary carbonated beverages right now for a lifetime of guaranteed happiness!” Continue reading →
A 1965 ad for Wate-On, featuring legendary movie actress Raquel Welch (then a 25-year old starlet acting in her first film, “A Swingin’ Summer”):
“An attractive feminine figure is a movie star’s main requisite. It’s the man’s way of judging a woman. An undernourished looking body with no flowing figure-line may spell oblivion to a popular social life . . . and may now be unnecessary.
“Clinical tests have proved the value of Wate-On as a food supplement for underweights in normal health whose skinny-ness has been diagnosed as not due to disease.
“Taken as directed, Wate-On can supply extra calories needed to add attractive pounds and inches and help get rid of that thin and skinny appearance.”