Watch this short (4:26) and compelling little video called Is Social Media a Fad – or the Biggest Shift Since the Industrial Revolution?, for the answer to our title question today. It’s from the brainiacs at the U.K.-based group redIT.

Think that, by fast-forwarding through those TV commercials, you can avoid the advertising onslaught?  You’ll think again after seeing how marketers are tracking you down through social media.

Big thanks to Stephanie Holland at She-Conomy for this heads up.

See also:

• Why Narcissists Love Facebook
• I Rest My Case: Facebook’s Appeal to the Truly Stupid
• Why Some People Should Avoid Social Media Completely