There has been no shortage of intriguing topics to write about over the past year. As I’ve said before, marketers are smart, and we consumers need to learn how to outsmart them. Part of that learning, of course, involves just becoming more savvy about how things work out there in the world of marketing. This year, a first for me: threatened legal action by the mega-law firm of Skadden, Arps, Slate, Meagher and Flom who took exception to seeing their client’s name mentioned here.*  Continue reading →