Until recently, drug companies selling blockbuster drugs were the darlings of stock market investors. But of course, not all diseases are blockbusters, warns Martha Rosenberg in a recent AlterNet essay. Supply-driven marketing, also known as “Have Drug – Need Disease and Patients”– not only turns us into pill-popping hypochondriacs, she claims, but it distracts from Big Pharma’s drought of real drugs for real problems.
She reminds us that, in order to be considered a true blockbuster disease, a condition must:
really exist but have huge diagnostic “wiggle room” and no clear-cut tests
be potentially serious with “silent symptoms” said to “only get worse” if untreated
be “under-recognized,” “under-reported” with “barriers” to treatment
explain hitherto vague health problems that a patient has had
have a catchy name — ED, ADHD, RLS, Low T or IBS — and instant medical identity
need an expensive new drug that has no generic equivalent
Martha suggests the following conditions that just might turn into potential blockbuster diseases – the ones that Big Pharma hopes you get this year: Continue reading →
As one who has written countless press releases during the decades I worked in public relations, I just love picking through other people’s press releases now. I can smell a spin a mile away, and I’m always curious about translating the spin back into The Truth when corporations attempt to communicate with the media.
That’s why I laughed right out loud (giving Lily the Lap-Napping Cat a severe fright) when I read Pfizer Inc.’s recent press release about their rosy future ahead partnered with their new BFF, Wyeth Pharmaceuticals. Buried in the depths of this rambling release (and didn’t their Communications staff learn in PR school to keep these bloody things to one page max?) is the news that Pfizer has just formed something called an “Executive Compliance Committee”.
Let’s explore what this means. Pfizer, the world’s biggest drug company, has been in the news lately because of what investigative journalist Ed Silvermanon his always-intriguing Pharmalot website describes in this fashion:
“This innovative notion comes hard on the news that Pfizer paid a record-setting, ground-breaking, chair-swiveling, eye-rolling, jaw-dropping, $2.3 billion fine for illegally marketing several drugs, including Bextra, Zyvox, Geodon and Lyrica, over several years – even as other corporate integrity agreements were already in force.”