Drug watchdog seeks tattle-tales to bust bad ads

And it’s about time.  The Food & Drug Administration in the U.S. is looking for tattle-tales who are fed up with aggressive prescription drug advertising and promotion practices that skate around the truth. For the sake of clarity, let’s call this “lying”. The FDA’s new and long overdue ‘Bad Ad Program’ is asking health care professionals to recognize and report sleazy tactics in:

  • Big Pharma TV, radio and print advertising
  • all presentations by pharmaceutical sales reps
  • all presentations by physicians who are being paid by Big Pharma
  • all written or printed prescription drug promotional materials

Here are three examples of the ‘bad ads’ that concerned health care professionals are now being asked to look out for:  Continue reading