A 1965 ad for Wate-On, featuring legendary movie actress Raquel Welch (then a 25-year old starlet acting in her first film, “A Swingin’ Summer”):
“An attractive feminine figure is a movie star’s main requisite. It’s the man’s way of judging a woman. An undernourished looking body with no flowing figure-line may spell oblivion to a popular social life . . . and may now be unnecessary.
“Clinical tests have proved the value of Wate-On as a food supplement for underweights in normal health whose skinny-ness has been diagnosed as not due to disease.
“Taken as directed, Wate-On can supply extra calories needed to add attractive pounds and inches and help get rid of that thin and skinny appearance.”
How times change!
This triggered a memory of my brother taking ‘Wate-On’ to try and gain enough weight to make the MINIMUM requirement for the Ontario Provincial Police force! Indeed! How times have changed. Thanks for the memory.
Thanks for that comment, Janet! It’s quite remarkable isn’t it?
Yes, and that is the same period of time that Weight Watchers started for the rest of us! Then the body ideal turned into Twiggy….quite a contrast from the 1940s-early 1960s ideal.
Good point, Donna – and that Twiggy phenomenon happened virtually overnight, didn’t it? This Raquel Welch ad ran in ’65, but in ’66, Twiggy was voted ‘British Woman of the Year’. Must have dealt a death blow to Wate-On sales. I think I was born in the wrong decade . . .