A 1965 ad for Wate-On, featuring legendary movie actress Raquel Welch (then a 25-year old starlet acting in her first film, “A Swingin’ Summer”):
“An attractive feminine figure is a movie star’s main requisite. It’s the man’s way of judging a woman. An undernourished looking body with no flowing figure-line may spell oblivion to a popular social life . . . and may now be unnecessary.
“Clinical tests have proved the value of Wate-On as a food supplement for underweights in normal health whose skinny-ness has been diagnosed as not due to disease.
“Taken as directed, Wate-On can supply extra calories needed to add attractive pounds and inches and help get rid of that thin and skinny appearance.”