I know there are many of my colleagues working in the field of public relations who cringe at the word ‘spin’, as in:
“What kind of positive spin can we put on this horrible mess?”
I am not one of them. Spinning can be an elegant skill (particularly when it means providing clarifying information that might be unknown to your stakeholders) – and more so because it is done rather badly by most.
Consider the spin on this story about a snobbish American politician who was dismayed to learn that his great-great uncle, Remus Reid, was hanged for robbing trains and stealing horses in Montana. In fact, the only known photograph of Remus is this one showing him standing on the gallows in 1889. Continue reading