When the report called Tracking for Health was released last month, media headlines announced:

“Over Two-Thirds Track Health Indicators!”

This statistic, borrowed from the Pew Research Center’s Internet & American Life Project’s report, referred to the 69 per cent of people who say they keep track of things like their weight, exercise, heart rate, food, stress or other health indicators. It also, however, includes almost half of self-reporting trackers who, according to Pew’s Susannah Fox, track these health indicators for themselves or others  – but only in their heads.

Surprisingly, very few headlines ran the real news from the report:

“Only 21% Use Technology to Self-Track!”  Continue reading →