“If you build it, they will come.”  That seems to be the mantra of the tech startups that are churning out health tracking apps for our phones. But aside from the worried well of the Quantified Self movement, will Real Live Patients actually use these apps to improve health outcomes? That’s what Consumer Health Information Corporation (CHIC) wanted to find out when they surveyed about 400 smartphone owners to evaluate the likelihood of patient adherence.*

What we know so far is that we tend to exhibit a bit of a kid-in-a-candy-store initial infatuation with new and sparkly things.  Continue reading →