Paying celebrities to shill your drugs

Allergan’s Latisse is an eyelash-growing drug prescribed to treat a condition called hypotrichosis. This is a condition of no hair growth (not to be confused with the condition of alopecia, which describes hair loss where formerly there was hair growth).  That’s not how Allergan chose to describe the condition of hypotrichosis on its Latisse Patient Information sheet:

“Hypotrichosis is another name for having inadequate or not enough eyelashes.”

But as John Mack astutely notes in Pharma Marketing News:

“I imagine asking a woman if she has ‘adequate’ or ‘enough’ eyelashes is like asking a man if he has a ‘big’ enough or ‘hard’ enough penis. It is unlikely, therefore, that any woman wouldn’t want to try Latisse at least once.”

How then to get more women to ask more doctors to help sell more of this eyelash-growing drug?  Hire a famous person to pitch your product! Enter professional celebrity-for-hire (Volkswagen-Ford-Coppertone-LaZBoy-Colgate-Tupperware) Brooke Shields, who explains on her Latisse video diary how she also became a paid shill for this Allergan drug:      , Continue reading

How to set up your own phony non-profit as a front for Big Business

Once upon a time, the beleaguered Brussels-based chemical industry giant called Solvay was sick and tired of all those big, bad environmentalists saying mean things about them. They didn’t like scientists criticizing what they were doing to the air, earth and water near their European chemical, plastics and pharmaceutical plants.

So Solvay set up their own agency called the GreenFacts Foundation to counter these mean things with some made-up nice things about the company. GreenFacts became what the Center for Media and Democracy described at the time as a front group.

Here’s how they define a front group like GreenFacts:  Continue reading