What makes good advertising work?

Why does this television ad for the TC bank from Taiwan work as well as it does? The TV commercial, called Dream Rangers, is based on a touching true story of five elderly Taiwanese friends. Please watch it – but fair warning: get out your hankies.

To help answer this question, let’s look at how Bob Garfield once reviewed the Top 100 Ads of the 20th Century for Advertising Age, observing that ads could qualify for this exclusive list in one of three ways:  Continue reading