Guess which smartphone your doctor carries?

Apple’s iOS or Google’s Android?  Which sells more? Well, if you were to look at overall market share, the answer is Android (in smartphones like the Samsung Galaxy, LG, Motorola, etc.)

In fact, a recent Nielson’s survey reported that Android reached 51.8% market share in the U.S. compared to Apple’s 34.3%.  Android has enjoyed a sharp rise in popularity since its debut just four short years ago.

But according to Emergency Medicine physician Dr. Iltifat Husain, founder and editor-in-chief of iMedicalApps, Android has not seemed able to gain the same popularity in at least one target market, and that market is health care professionals. Apple’s dominance in medicine is well documented, in fact.  A 2011 study found that over 75% of physicians own an Apple mobile device. Continue reading

Overpriced best-sellers: how does Apple do it?

There are PC users, but Mac enthusiasts. I’m one of them. I’ve owned Apple computers since the mid 1980s with my first used Apple IIC desktop (see left). So on August 24, 1995, when Bill Gates unveiled Microsoft’s 32-bit operating system for PCs called Windows 95, (remember the Rolling Stones singing “Start Me Up” over images of their new Start Button?) we Apple fans just yawned:

“Click and drag? Oh, whoop-de-doo. We’ve been doing that for years…”

Windows 95 was like Mac 84. And today, Fortune magazine’s annual list of Most-Admired Companies – for the fourth year in a row – is topped by Apple. It’s a company on a roll.  How do they do it?  Continue reading