Guess which smartphone your doctor carries?

Apple’s iOS or Google’s Android?  Which sells more? Well, if you were to look at overall market share, the answer is Android (in smartphones like the Samsung Galaxy, LG, Motorola, etc.)

In fact, a recent Nielson’s survey reported that Android reached 51.8% market share in the U.S. compared to Apple’s 34.3%.  Android has enjoyed a sharp rise in popularity since its debut just four short years ago.

But according to Emergency Medicine physician Dr. Iltifat Husain, founder and editor-in-chief of iMedicalApps, Android has not seemed able to gain the same popularity in at least one target market, and that market is health care professionals. Apple’s dominance in medicine is well documented, in fact.  A 2011 study found that over 75% of physicians own an Apple mobile device. Continue reading