“Distracted Doctoring” – updating your Facebook status in the O.R.

Do you know what your O.R. team is up to while you’re lying there out cold during surgery? The New York Times has taken a revealing peek at the impact of electronic devices like smartphones on modern medical care – and it’s not a pretty picture.

The troubling issue is that your doctors, nurses and techs can be focused on the screen and not the patient, even during moments of critical care.  This includes the neurosurgeon making personal calls during an operation, a nurse checking airfares in the O.R., and a frightening poll showing that half of technicians running bypass machines during open heart surgery had admitted texting while working on a cardiac procedure Continue reading

Social media marketing madness

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Social media: a fad or a revolution?

Watch this short (4:26) and compelling little video called Is Social Media a Fad – or the Biggest Shift Since the Industrial Revolution?, for the answer to our title question today. It’s from the brainiacs at the U.K.-based group redIT.

Think that, by fast-forwarding through those TV commercials, you can avoid the advertising onslaught?  You’ll think again after seeing how marketers are tracking you down through social media.

Big thanks to Stephanie Holland at She-Conomy for this heads up.

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