It can be a long and expensive journey taking an average of 12 years and over $350 million to get a new drug from the pharmaceutical research lab to your medicine cabinet. (To learn more about this epic journey, read How A New Drug Gets Approved.) But sometimes, even after winning regulatory approval, the drug turns out to be a complete loser in the marketplace.

Fierce Pharma lists these intriguing example of some of the biggest Big Pharma Phlops:   Continue reading →