Big Pharma targets Nurse Practitioners and Physician Assistants

According to a recent study in The American Journal of Managed Care, nearly 97% of Nurse Practitioners (NPs) now prescribe medications, and each one of these writes, on average, between 19-25 prescriptions each day.  That’s about 6,200 prescriptions per NP prescriber per year. In addition, Physician Assistants (PAs) are writing more than 250,000,000 prescriptions each year.*  In total, these health care providers are responsible for a significant whack of drug prescriptions each year.

That’s why organizers of the annual Maximizing Relationships with Nurse Practitioners and Physician Assistants Summit provide a platform for the pharmaceutical industry to build cozy relationships with all of these NPs & PAs. Here’s what the summit’s pitch promised:  Continue reading →