A buyers’ guide to retail shopping tricks

Megan Erickson’s recent Big Think piece called “How to Resist the Irresistible: A Buyers’ Guide to Shopping Tricks” includes a fascinating short (6:15) video interview with Lee Eisenberg, former editor-in-chief of Esquire magazine and author of the 2009 book, Shoptimism: Why the American Consumer Will Keep on Buying No Matter What.

Eisenberg observes that we consumers can resist the urge to buy something we don’t need by recognizing these four industry tricks to convince us to buy:    Continue reading