Big Pharma’s remarkable powers of persuasion

Do you know why product demonstrators at the grocery store give you those tempting little free food samples when you’re out shopping on your way home for dinner?  It’s because manufacturers and retailers know that free samples result in significantly increased sales. They simply wouldn’t be doing this if it didn’t work to boost results. The food business is not doing charity work – their goal is to make more money.  This free sample strategy is based on a sociological concept calledthe rule of reciprocation.

It’s also the same concept that pharmaceutical companies rely on when they offer your doctors financial incentives – and even those free drug samples.   Continue reading