If you liked my last post here at The Ethical Nag about the new Dove Beauty Patches campaign, you’ll love this #TrueBeauty parody, produced by the creative team at Above Average (the comedy video network that’s part of the Broadway Video production family behind SNL, The Tonight Show with Jimmy Fallon, and Portlandia).
Let me make this perfectly clear, in case some of you still think that Unilever, the company that makes Dove beauty products, is somehow in the business of caring about women’s fragile self-esteem.
Unilever, as I wrote here previously, is in the business of convincing you to buy their products. Period.
The fact that they do this so successfully by blatantly appealing to your personal insecurities while pretending to care about you should be insulting to every woman (and man) out there. And their newest Dove marketing campaign is no exception. Continue reading