Diet Coke: the “world’s liquid crack of choice”

I believe it was British actor/author Joan Collins who once said that she doesn’t drink diet soda “because you never see skinny people drinking it!”  Think about that truism for a moment.  Ever since I read that, I’ve undertaken my own small and non-scientific observational study of my own, and I have to say that Joan may be on to something. Lots of people, however, are indeed drinking the stuff, both fat and skinny alike: Diet Coke is now the #2 top-selling soft drink in the world by volume, second only to regular Coke, and – surprisingly! – ahead of regular Pepsi (formerly in #2 place worldwide). The Guardian’s Katie Baker once referred to Diet Coke as “the world’s liquid crack of choice”.    Continue reading