It took a while to improve upon the humble pedometer. This tiny wearable device, typically attached on or near one’s waist, has been tracking how many steps and how much distance we travel each day ever since its invention by Abraham-Louis Perrelet back in 1780.
But with the relatively recent explosion of wearable digital activity trackers on the market, I’m now waiting for the randomized control trial that compares Fitbit or any other similar device head to head with that simple old-fashioned pedometer. In other words:
Freshness Burger, a national burger chain in Japan, came up with an innovative way to convince reluctant female customers to take a great big bite of the chain’s biggest burger. For Japanese women, having a small and modest mouth – “ochobo” – is regarded as attractive, and having a large, open mouth in public is regarded as “ugly” and “rude”. It’s considered good manners to cover one’s mouth when women need to open up wide. Enter the Liberation Wrapper – and it worked – boosting sales of that big burger by 213% compared to the previous month’s sales after introduction at Freshness Burger.
Me:“My name is Carolyn, and I live-tweet at conferences . . .”
You (all together now): “Hello, Carolyn!”
Yes, dear readers, I’m talking about the obsessive practice of live-tweeting to your Twitter followers those awkward little bits and pieces of a speaker’s presentation at conferences, meetings or major events.
I’m also talking from the perspective of a person who has both been onstage as a conference speaker in front of an audience of people who are live-tweeting what I’m saying, AND who has also furiously live-tweeted other conference speakers. And here’s why I’ve finally become a recovering live-tweeter. Continue reading →