10 thoughts on “How to use the media to push your drugs

  1. Great site…keep up the good work. I just wanted to say I’m glad I found Ethical Nag. Thanks for sharing this eye-opener about drug sales marketing at work.

    A definite great read…

  2. Hey good stuff…I’ve just wasted half a morning exploring this site. Its addictive! There’s a lot of disturbing info here about Big Pharma marketing, but every essay on other topics is something I want to forward on to family or friends – or my primary care physician. Thanks – I’m a fan.

  3. I just cannot believe this has been going on or should I say IS still going on. surely there is soemthing the govt can do once and for all so we dont have to keep finding out about these scandals after the fact thru lawsuits and investigative journalists.

  4. Just discovered this website. I could spend days here – so much good information. This lexapro background info is a MUST-READ. Congratulations on a fine job.

  5. I am appalled at this case. But it makes sense from a strictly sales point of view I guess. Companies do what works to ‘move product’ and this obviously worked for them. What really galls me is the lack of character of the doctors who agreed to go along with their reps.

    • Thanks Cave – very interesting links. The second link makes perfect sense to me. Most physicians reported using medical journals as their first resource for more info, but “86% of physicians use the Internet to gather health, medical or prescription drug information, and 71% said they start with a search engine”. The first link was also interesting – and may help to explain why so few of heart patients like me go online to discuss our shared diagnoses as I wrote about here.

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