The fries are already flying over this one. A fast-food television commercial set in a morgue and produced by the non-profit pro-vegetarian Physicians Committee For Responsible Medicine (PCRM) has begun airing this month. The ad takes direct aim at McDonald’s high-fat menu to draw attention to the link between high rates of heart disease deaths and high density of fast-food restaurants in our communities.

The ad centres around an overweight, middle-aged man seen lying dead in a morgue holding a half-eaten burger as a woman weeps over his body. McDonald’s omnipresent golden arches then trace the dead man’s feet with the text “I was lovin’ it” – a harsh jibe at McDonald’s long-running slogan “I’m lovin’ it.”

A voiceover then says: “High cholesterol, high blood pressure, heart attacks. Tonight, make it vegetarian.”   Continue reading →