Penn State’s PR train wreck

As a veteran of the public relations field since the 1980s (with a niche interest in crisis communications and reputation management in corporate, government and non-profit sectors), I’ve always been intrigued by really good examples of really bad PR practice in action.

The Penn State scandal has been one in which the optics, as we say in PR, were truly dreadful. So, like slowing down for a train wreck, let’s revisit this case – but from a unique perspective.  Continue reading