When the cover-up is almost as despicable as the crime

As a recovering Catholic (and educated by the  nuns of Mt. Mary Immaculate Academy, a convent boarding school), I’ve been closely following the systemic child sexual abuse scandals that have disgraced this church for many years.

And as somebody who has spent over three decades in the public relations field, I’ve also been following one inept church leader after another who conspired to protect predator priests in some kind of bizarrely inexcusable attempt to safeguard the reputation of their institution. This was commonly done by simply transferring known abusers from parish to parish where they could then find fresh new victims. Recently, I read this conclusion in a famous report:

“The most saddening finding is the total and consistent disregard by the most senior leaders for the safety and welfare of the child victims. There was no attempt to investigate, to identify victims, or to protect any other children from similar conduct.”

The trouble is, these words were not written about the Roman Catholic church.  Continue reading

Penn State’s PR train wreck

As a veteran of the public relations field since the 1980s (with a niche interest in crisis communications and reputation management in corporate, government and non-profit sectors), I’ve always been intrigued by really good examples of really bad PR practice in action.

The Penn State scandal has been one in which the optics, as we say in PR, were truly dreadful. So, like slowing down for a train wreck, let’s revisit this case – but from a unique perspective.  Continue reading