Adidas may be an official corporate partner of the FIFA World Cup, but most of the host country’s national team players in Brazil are wearing Nike.
This reality must sting for Adidas marketing types. Decades ago, the company launched the groundbreaking practice of paying athletes to wear its shoes, paying sports teams to wear its jerseys, and paying a league to use its ball, as Brendan Greeley reported recently in his Bloomberg BusinessWeek cover story.
But just like at the 2010 World Cup in South Africa, Nike has done it again. Continue reading
Yes, darling readers, it is indeed that time once again when all navel-gazing pundits whip up their Top 10 or Best Of lists for the year that is quickly passing. Let’s do that too here on The Nag.
But first, I want to say Happy New Year to all my blog visitors, and especially to those of you:
- who choose to share what you like here with friends, family or perfect strangers
- who take the time to leave your astute, challenging or sometimes downright hilarious comments here – I love reading your feedback!
- who follow The Nag via RSS feed, Twitter, or email subscriptions (you too can do this just by clicking the appropriate Follow The Nag buttons on the right sidebar of the homepage). I sincerely appreciate your company here.
Now here’s that Top 10 List of the most widely read Nags for 2013: Continue reading