The bottom of a chocolate box sports a sticker that says: “Do Not Read While This Box Is Open”. Jimmy Choo shoes are not good shoes – they are good for other purposes, but not for being shoes. Why are so many things broken? In a hilarious 20-minute talk from the 2006 Gel Conference, marketer Seth Godin gives a tour of things that are poorly designed, the seven reasons why they are that way, and how to fix them.
Godin is the author of several critically acclaimed and attention-grabbing books, including Permission Marketing, All Marketers Are Liars, and Purple Cow (which was distributed in a milk carton). Forbes magazine describes him as:
“…a demigod on the Web, a best-selling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger.”