- Volume of annual pharmaceutical drug sales worldwide: $733 billion
- What drug companies spend annually on full page ads in medical journals: $500 million
- Amount drug industry spent on marketing directly to doctors last year: $7 billion
- Amount drug industry spent on Direct To Consumer “Ask Your Doctor” ads: $5 billion
- Hours spent watching TV drug ads last year per person, on average: 30
- Number of patients who request drugs by name from their doctors each year: 16 million
- Drug industry’s research and development budget compared with marketing budget: 1/3 to 1/2
- Ratio of drug reps to doctors in North America: 1 to 2.5
- Median annual total cash compensation for a drug rep (2008): $96,700
- Favourable change in a doctor’s prescribing habits after less than 1 minute with a sales rep: ↑16%
- Prescribing change seen after 3 minutes with a sales rep: ↑52%
- Number of presentations last year where North American doctors paid by drug companies pitched that company’s drug to peers: 237,000
- Forest Labs’ average payment per speech to 2,000 doctors lecturing about Lexapro: $17,350
- Biggest legal penalty in U.S. history against Pfizer for unethical drug promotion: $2.38 billion
- Merck’s advertising budget to launch sales of its painkiller Vioxx: $300 million
- Annual sales of Vioxx from 1999 to 2004: $2.5 billion
- Number of deaths due to heart attack or stroke caused by Vioxx before Merck’s recall: 60,000+
- Number of years that Merck knew about the deadly risks of Vioxx before pulling the drug, according to the Annals of Internal Medicine, 11/23/09: four
Find out more about drugs you’re taking from the independent Therapeutics Initiative at the University of British Columbia.
Staggering! Even if these numbers were off – like so many of those put out by drug companies, complete with bias, shoddy research and such – they’d still shock and speak volumes.
Wouldn’t it be nice if a fraction of those billions spent on marketing drugs actually went toward researching cures?
Oh, yikes. I have to go take a shower. These numbers are almost too overwhelming to grasp. THANKS for this.
Scary and amazing – to see the list like this is truly staggering. How on earth did regulators who are supposed to be watching out for public health allow this to happen?
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