How we got sucked into live-tweeting at conferences

What live-tweeting looks like from the stage

What live-tweeting looks like from the stage

Me: “My name is Carolyn, and I live-tweet at conferences . . .”

You (all together now):  “Hello, Carolyn!”

Yes, dear readers, I’m talking about the obsessive practice of live-tweeting to your Twitter followers those awkward little bits and pieces of a speaker’s presentation at conferences, meetings or major events.

I’m also talking from the perspective of a person who has both been onstage as a conference speaker in front of an audience of people who are live-tweeting what I’m saying, AND who has also furiously live-tweeted other conference speakers.  And here’s why I’ve finally become a recovering live-tweeter.   Continue reading

Bohemian polypharmacy – with apologies to Queen

Bohemian Polypharmacy

Sit back for six minutes or so and enjoy every line of Bohemian Polypharmacy – a parody of Queen’s classic, Bohemian Rhapsody. This time around, it’s a song all about polypharmacy – which is what we call it when we are taking more medicines than we need to.  This is yet another brilliant gem from Canadian pharmacist and professor Dr. James McCormack, with lyric help from David Scotten and creative input from Pete McCormack.  Great vocals are by local Victoria band Aivia members Liam Styles Chang (lead) and Shae Scotten (background).

Dr. James McCormack is half of the brains behind Therapeutics Education Collaboration (TEC), home of the highly entertaining (and educational) BS Medicine podcast (the BS stands for, of course, Best Science). His partner in crime is family physician Dr. Michael Allan. Here’s how they describe TEC:

“The best way to describe us is that we are the ‘mythbusters’ of drug therapy.”
Continue reading

The real battle going on behind the World Cup

Adidas may be an official corporate partner of the FIFA World Cup, but most of the host country’s national team players in Brazil are wearing Nike

This reality must sting for Adidas marketing types. Decades ago, the company launched the groundbreaking practice of paying athletes to wear its shoes, paying sports teams to wear its jerseys, and paying a league to use its ball, as Brendan Greeley reported recently in his Bloomberg BusinessWeek cover story.

But just like at the 2010 World Cup in South Africa, Nike has done it again.  Continue reading