Selling healthy nutrition: what the experts just don’t get

Earth to Cleveland Clinic: under no circumstances is a bowl of oatmeal (even one as photogenic as this one featured on your Twitter feed) a “swap” for bacon.

The only possible swap for bacon is another piece of bacon. Turkey bacon is NOT bacon. Those dreadful soy protein veggie bacon-bits are NOT bacon. And a bowl of oatmeal is most certainly NOT bacon.  The only bacon product worth eating is real bacon. Period.   Continue reading

Self-tracking device? Got it. Tried it. Ditched it.

It took a while to improve upon the humble pedometer. This tiny wearable device, typically attached on or near one’s waist, has been tracking how many steps and how much distance we travel each day ever since its invention by Abraham-Louis Perrelet back in 1780.

But with the relatively recent explosion of wearable digital activity trackers on the market, I’m now waiting for the randomized control trial that compares Fitbit or any other similar device head to head with that simple old-fashioned pedometer. In other words:

Q:  Just because you make it digital, does it make it better? 
Continue reading

Liberation wrapper lets Japanese women open wide

Freshness Burger, a national burger chain in Japan, came up with an innovative way to convince reluctant female customers to take a great big bite of the chain’s biggest burger. For Japanese women, having a small and modest mouth – “ochobo” – is regarded as attractive, and having a large, open mouth in public is regarded as “ugly” and “rude”. It’s considered good manners to cover one’s mouth when women need to open up wide. Enter the Liberation Wrapper – and it worked – boosting sales of that big burger by 213% compared to the previous month’s sales after introduction at Freshness Burger.

A grateful hat tip to Sociological Images for this unique cultural marketing example.
.