The biggest threat our society faces, according to author Margaret Heffernan writing for BNet, is willful blindness: the human propensity to ignore the obvious.
“It isn’t just a business problem, of course. We do it in our private lives when we leave those credit card bills unopened or take on a mortgage we can’t afford or insist that tanning salons really won’t cause us any harm.”
Heffernan is the author of Willful Blindness: Why We Ignore the Obvious at our Peril, which will be published this spring. In her latest book, Heffernan argues that the biggest threats and dangers we face are the ones we don’t see – not because they’re secret or invisible, but because we’re willfully blind. She examines the phenomenon and traces its imprint in our private and working lives, in government, in organizations who ignore warning signs among their teams – and then asks: What makes us prefer ignorance?