Four marketing tricks that IKEA uses to seduce us

I have to say it. I hate Big Box stores. I absolutely despise everything about them. The lighting. The parking lots. The architecture or lack thereof. The bleak warehouse look and feel. The people who shop there. I was dragged kicking and screaming into our local Costco once and once only, and immediately started hyperventilating. Yet, paradoxically, there is one Big Box I don’t mind going into, and that of course is IKEA.

I don’t think I’m the only Big Box-hater who loves IKEA.  Why is this?

When The Globe and Mail recently took a closer look at why so many of us seem to enjoy shopping at IKEA, they uncovered four key ways that IKEA seduces us:  Continue reading