Key Opinion Leaders in medicine are paid to have an opinion

It seems that there are enough physicians out there who aren’t even a tiny bit embarrassed about referring to themselves out loud as “Thought Leaders” or “Key Opinion Leaders” to keep Canada’s Dr. Sergio Sismondo busy writing about them.

I first wrote about his work in A Philosopher’s Take on Big Pharma Marketing. Focusing on what he calls the pharmaceutical industry’s “corruption of medical knowledge”, the Queen’s University professor now has a new paper in The Journal of Law, Medicine & Ethics.

In it, he warns us about physicians and academic researchers who willingly become financially enmeshed in Big Pharma’s marketing efforts:(1)  Continue reading

Airline advertising vs real life travel

You'll never see this in travel ads... *

You’ll never see this reality in travel ads… *

From Dr. Lisa Wade and her team at the always compelling site Sociological Images comes the eternal question: why does the reality of air travel never quite match air travel advertising?   Continue reading

“OMG! I forgot my phone!”

Quintuple threat (actress/comedian/musician/tap dancer/awesome person) Charlene deGuzman stars in “I Forgot My Phone” — a short film she wrote about life in these modern, soul-sucking, smartphone-saturated times.   (H/T: Boing Boing]

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