It’s movie awards season, and that reminds us that filmmakers are at work on new projects that might snag an award or two next year. And ever since the film Love and Other Drugs turned Jake Gyllenhaal into a Viagra sales rep, and director Steven Soderbergh‘s film Contagion made a vaccine researcher into a hero, Big Pharma’s a hot theme in the movie biz.
For example, a recent Reuters report says that Kathleen Sharp‘s book Blood Medicine (formerly Blood Feud) has just been optioned by the film production company, New Regency. This book is the true story of Mark Duxbury, a Johnson & Johnson drug rep-turned-corporate whistleblower. Duxbury repped for J&J’s biotech division Ortho, and was one of its top salespeople for its anemia drug Procrit – until he was fired, allegedly for warning that the drug could actually be harmful.
Here’s why this real-life script has suspense thriller written all over it. Continue reading
Pfizer, the world’s biggest drug company (at least until their blockbuster cholesterol drug
While recent lawsuits and research studies have raised questions about why some 
Years ago, I used to teach public relations courses called Reputation Management to corporate suits. When I singled out companies that had somehow managed to weather bad press to emerge with reputations well intact, there was one at the top.
In case you believe that the medicine you’re taking has been adequately tested on real live patients before being legally approved, you might want to consider research published recently in The New England Journal of Medicine