Why some people should avoid social media completely

In February, the American Red Cross social media specialist Gloria Huang sent the following tweet out on the organization’s Twitter feed:

But the party girl’s rogue tweet stayed up only about an hour on the site, before a flurry of complaints prompted the organization to remove it. Huang later blamed the mistake on her “inability to use Hootsuite(a service that enables users to manage multiple Twitter accounts).  Continue reading

Why narcissists love Facebook

After my 50-something sister Bev told everybody in the family that she was now on Facebook, my son Ben’s astonished reply to her was one line:

“I didn’t see this coming!”

That’s because – unlike Ben’s demographic (age 18-34, over half of whom worldwide are active Facebook users) – in my sister’s comparative old folks group (45-54), barely 12% are. At the time, his Chucha Bev was likely the oldest living human Ben knew personally who was.

Who else is on Facebook? The simple answer is a whole lot of people, says veteran California journalist Tom Jacobs, writing in his Alternet column called Facebook Linked to Narcissism. There he shared some new research from Australia that provides some less than flattering perspectives on the world’s 500+ million Facebook users. Continue reading

“Sleazy example” of drug company’s reminder ad on Twitter

Twitter Levemir Ad

This is a page from Twitter.  Each of the <140-character postings in the middle column is called a Tweet, purportedly written by American racecar driver Charlie Kimball, who “partners with Novo Nordisk to prove his high performance career is possible with diabetes”.

This is what drug companies like Novo Nordisk call a “branded Tweet” and a “Direct to Consumer” (DTC) ad.  All that very fine barely readable print on the left sidebar is about Novo Nordisk’s long-acting insulin called Levemir.

The branded Tweet does not mention any benefits of Levemir because  it’s a reminder ad, which is not required to include side effect information if it does not mention any benefits. Instead, this reminder ad for Levemir lets Charlie Kimball act as the shill for Novo Nordisk.  Continue reading