Can you stop buying for just one day?

“Dreading the holiday season? The frantic rush and stress? The to-do lists and sales hype? The spiritless hours trapped in malls? This year, why not gather together your loved ones and decide to do things differently?”

Thus begins the invitation from supporters of the 20th annual BUY NOTHING DAY campaign. This year the global event is being celebrated in North America on Friday, November 23rd (always the day after American Thanksgiving – also known as Black Friday, the busiest retail shopping day for Americans and an obscene extravaganza of over-consumption).  Continue reading

The alcohol industry’s “alcopop” strategy hooks underage drinkers

I remember the first time I tried a chilled bottle of lemonade-and-vodka at a backyard barbecue for our running group many summers ago. Fantastic!  It was such a hot afternoon, I had another icy cold one immediately after the first.  I may have had a couple more, in fact – they were that good. And, best of all, they didn’t even taste like real alcohol! Now a recent study* published in the January 2012 issue of the American Journal of Public Health investigates the sophisticated public relations and marketing strategies that industry is using to re-make the image of distilled spirits like my lemonade-and-vodka to specifically target underage drinkers.   Continue reading

How many of these 20 advertising slogans can you complete?

Welcome to today’s pop quiz and nostalgic trip down marketing’s memory lane, courtesy of sloganeer Eric Swartz at Tagline Guru, and Brad Phillips over at Ragan’s PR Daily.  As Brad explains:

“Most of you will answer more than half of these, and some of you will complete all 20. Your ability to instantly recall so many of those advertising slogans is a testament to two things: message consistency and message repetition.”

See how well you can complete these ad slogans (answers are below):  Continue reading