Why we eat the breakfast we do

“Breakfast is a corporate scam.”  That’s the message from author Anneli Rufus, writing in Alternet recently. She explains that nearly every breakfast staple (from cold cereal to bagels spread with cream cheese – and even orange juice) is considered a staple only because some marketers somewhere decided to convince us that these are good ways to start the morning.

Did you know, for example, that cold cereal first became popular for breakfast in the Western world as a meatless anti-aphrodisiac food back in 1894?  That’s when John Kellogg (a Michigan Seventh-Day Adventist surgeon and anti-masturbation activist) developed the process of flaking cooked grains to feed to his sanitarium patients.  Continue reading