Overpriced best-sellers: how does Apple do it?

There are PC users, but Mac enthusiasts. I’m one of them. I’ve owned Apple computers since the mid 1980s with my first used Apple IIC desktop (see left). So on August 24, 1995, when Bill Gates unveiled Microsoft’s 32-bit operating system for PCs called Windows 95, (remember the Rolling Stones singing “Start Me Up” over images of their new Start Button?) we Apple fans just yawned:

“Click and drag? Oh, whoop-de-doo. We’ve been doing that for years…”

Windows 95 was like Mac 84. And today, Fortune magazine’s annual list of Most-Admired Companies – for the fourth year in a row – is topped by Apple. It’s a company on a roll.  How do they do it?  Continue reading