Comments on: The rule of seven touches

By: Checklist Legal

Checklist Legal — Mon, 07 Aug 2017 11:21:37 +0000

[…] Carolyn Thomas gives a great overview of the rule of seven touches. This principle basically outlines that you need to find seven positive ways to interact …(or […]

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By: Checklist Legal

Checklist Legal — Sun, 23 Jul 2017 21:17:00 +0000

[…] Carolyn Thomas from The Ethical Nag: Marketing Ethics for the Eaily Swayed gives a great overview of the rule of seven touches. This principle basically outlines that you need to find seven positive ways to interact… (or […]

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By: Business Local Solutions

Business Local Solutions — Fri, 21 Jul 2017 04:00:52 +0000

[…] …reminds us of marketing expert Dr. Jeffery Lant’s Rule of Seven: You must contact your buyers a minimum of seven times in an 18-month period for them to remember you… […]

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By: Content Marketing Insider

Content Marketing Insider — Thu, 04 Sep 2014 00:27:01 +0000

[…] The challenge has less to do with raising money — which it has done in space to the tune of $79.7 million — than it has to do with becoming the biggest sensation of the entire summer, becoming truly viral, ubiquitous, and effectively bringing a relatively obscure, rare, and under-researched disease, amyotrophic lateral sclerosis, effecting between 10,000-30,000 people, into global focus and universal issue awareness. The tertiary effect was the money. The first was catching fire, the second was brand awareness, and the third was money. Without catching fire — becoming a meme, becoming viral — ALS would be where too many nonprofit organizations are: begging for money using persistence, direct mail, and the rule of seven touches. […]

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By: Content Marketing Insider

Content Marketing Insider — Mon, 01 Sep 2014 20:42:53 +0000

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By: Biznology

Biznology — Tue, 26 Aug 2014 13:03:29 +0000

[…] the rule of seven touches. […]

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By: Peter's Space

Peter's Space — Thu, 26 Sep 2013 16:04:01 +0000

[…] The rule of seven touches (ethicalnag.org) […]

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By: Carolyn Thomas

Carolyn Thomas — Sat, 31 Aug 2013 22:02:56 +0000

Me too. But sometimes these “touches” are so smoooooooth that the targets aren’t even aware we’re being touched…

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By: Carolyn Thomas

Carolyn Thomas — Sat, 31 Aug 2013 22:00:15 +0000

Thanks Kathleen for sharing your perspective. As I wrote here, McGill University’s Dr. Ashley Wazana’s research on drug company influence found that doctors who “occasionally” attended Pharma-sponsored meals were 2-3 times more likely than other doctors to request that the sponsor’s drug be added to a hospital formulary; doctors who “often” ate these meals were 14 times more likely to do so.

Dr. Robert Cialdini wrote The Book on this fascinating subject: Influence: The Psychology of Persuasion. Highly recommended, especially for docs who insist that drug reps and drug money have no impact whatsoever on them….

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By: timethief

timethief — Sat, 31 Aug 2013 20:24:50 +0000

I’m a cynical touch me not.

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By: Kathleen

Kathleen — Sat, 31 Aug 2013 18:11:13 +0000

In Gwande’s article, he discusses aids and obstacles to adoption of a broad range of medical practices, including washing of hands, and concludes that human interaction is key. Through human interaction, not online prompts, the Indian nurse learns practices that genuinely aid infant survival.

Over many years I watched the pharma reps come in and out of the busy family practice we relied on. It was headed, at the time, by a man who went to college on athletic scholarship, still-fit but middle-aged (which meant that he was about five years older than my own age at whatever time.) And those reps were almost invariably attractive somewhat younger women in perfectly fitted suits; their skirts were only-a-little-bit-short and they always stayed on the other side of his desk. But he definitely called them by first-name and once a month each rep hosted an enormous and delicious staff lunch.

My mother worked for a much larger clinic in the Midwest and she often brought home leftovers from those drug rep lunches, at least one per week. When she was getting ready for her annual medical mission to Central America, the drug reps gave her boxes and boxes of samples; a few even brought her children’s clothing and old glasses for the mission, and they always stopped by after she came back to look at her pictures.

My dentist’s office is in a large medical building, so I frequently share the elevator with drug and medical supply reps. I know them at a glance: well-dressed and attractive young (but not-too-very-young) people, many of them women, with excellent rolling cases. They appear to enjoy their calls, and why shouldn’t they? It’s all about making contact, and, frankly, I’m really good at that too. It’s ridiculous for docs to claim that it doesn’t influence them.

I also have known docs-for-hire who, for a month at a time, travel the world (most notably parts of China) to demonstrate the virtues of a certain brand of medical equipment. in one case, research was already showing that the demonstrated use of equipment contributed to long-term damage to cartilage, but this doc sure looked forward to his trips.

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