Comments on: Big Pharma targets Nurse Practitioners and Physician Assistants

By: Richard Brand, MD

Richard Brand, MD — Wed, 19 Jul 2017 03:23:48 +0000

My comment as a practicing Physician in Oxnard CA, is that I am able through the AMA to opt out of having my prescribing published to the industry. Nowhere on the AAPA website does it say that is offered to PA. My PA is certified and of great value to me. She write prescriptions regularly and I was shown by a naive Pharm rep that her prescribing is available . Why is opting out not available to PAs and NPs? Son is a NP

LikeLike

By: Fitness Voodoo

Fitness Voodoo — Sat, 21 Mar 2015 19:57:58 +0000

[…] Big Pharma targets Nurse Practitioners and Physician Assistants […]

LikeLike

By: Fitness Voodoo

Fitness Voodoo — Mon, 12 Jan 2015 00:16:06 +0000

[…] Big Pharma targets Nurse Practitioners and Physician Assistants […]

LikeLike

By: Carolyn Thomas

Carolyn Thomas — Sun, 11 Aug 2013 21:50:56 +0000

No kidding . . .

LikeLike

By: The Accidental Amazon

The Accidental Amazon — Sun, 11 Aug 2013 21:34:07 +0000

Word. And Pharma wonders why some of us don’t trust ’em.

LikeLike

By: Carolyn Thomas

Carolyn Thomas — Wed, 07 Aug 2013 16:40:31 +0000

Thanks for sharing your perspective here. Make no mistake: drug reps don’t visit docs (or NPs, PAs or any other prescriber) out of the goodness of their hearts. Very lucrative sales technique that works to convince prescribers to push your drug over the competition/generics. For example, from a drug company’s view:

– favourable change in a doctor’s prescribing habits after less than 1 minute with a sales rep: ↑16%
– prescribing change seen after 3 minutes with a sales rep: ↑52%

The effectiveness of this drug rep “education” is well-documented; see more in some of my previous posts (see list above).

LikeLike

By: The Accidental Amazon

The Accidental Amazon — Wed, 07 Aug 2013 16:11:14 +0000

I deal with NPs & PAs a lot for my homecare patients. You want clinicians to be aware of new meds that might help their patients, but this is a slippery slope. So many drugs are overprescribed and there is usually little monitoring for side effects when a new med is prescribed.

I also wonder if pharmacists themselves are pestered by Pharma. We have a university pharmacy degree program here, and the students & faculty are great &, try to help local clinicians & doctors review side effects, interactions, etc. But it’s an uphill battle.

LikeLike

By: Carolyn Thomas

Carolyn Thomas — Wed, 07 Aug 2013 16:07:44 +0000

Hi Dr. Joe – it seems that you are correct (yet again!)

LikeLike

By: Dr. Joe Kosterich

Dr. Joe Kosterich — Wed, 07 Aug 2013 15:17:43 +0000

Big pharma is constantly looking to expand its influence. It is getting harder with doctors, so nurses and physician assistants offer “new territory”. Plus they will feel “flattered” to be treated like doctors (rightly or wrongly).

LikeLike