Comments on: “If you’re clueless and you know it”

By: Andrew

Andrew — Mon, 15 Apr 2013 15:18:19 +0000

🙂

By: Carolyn Thomas

Carolyn Thomas — Mon, 15 Apr 2013 12:18:11 +0000

Thanks Andrew – lurking in any number of health tech discussion groups on Linked In (largely populated by industry types) will result in many examples of selling what most Real Live Patients won’t buy.

And another self-tracking device that’s been around for centuries? The mirror.

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By: Andrew

Andrew — Mon, 15 Apr 2013 10:40:32 +0000

Funny how the Silicon Valley model, successful in so many ways, is clueless about talking to potential customers about what they want and need.

Apple may be able to get away without focus groups when they invent new categories, but with practical apps aimed at patients, the basics of talking to patients about what works for them and what doesn’t (make it easy, make it automatic, don’t add another burden) seem to be forgotten.

The other self-tracking that has been around for decades is the bathroom scale. Impact on the obesity crisis? None.

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By: Carolyn Thomas

Carolyn Thomas — Mon, 08 Apr 2013 15:25:08 +0000

Oh, yes – co-opting patient engagement is just good business strategy, isn’t it?

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By: Kathleen

Kathleen — Mon, 08 Apr 2013 15:09:54 +0000

In the US, anything associated at all with health care is a potential profit center. Love the example of Linked In Patient Engagement groups.

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