Comments on: Has industry co-opted patient engagement? https://ethicalnag.org/2012/10/16/industry-co-opted-patient-engagement/ Marketing Ethics for the Easily Swayed Fri, 26 Aug 2016 00:40:50 +0000 hourly 1 http://wordpress.com/ By: Health Innovations https://ethicalnag.org/2012/10/16/industry-co-opted-patient-engagement/comment-page-1/#comment-188387 Tue, 17 Jun 2014 06:23:13 +0000 http://ethicalnag.org/?p=10021#comment-188387 […] Source: ethicalnag.org […]

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By: Carolyn Thomas https://ethicalnag.org/2012/10/16/industry-co-opted-patient-engagement/comment-page-1/#comment-105878 Mon, 25 Nov 2013 18:26:21 +0000 http://ethicalnag.org/?p=10021#comment-105878 Hello Susannah – lovely to hear from you, as always. I did catch your current post and have been meaning to respond! Stay tuned… As mentioned above, PatientsLikeMe is transparent about selling their data (transparency is good!) but as the NYT confirmed, patients “typically have no way of knowing whether their health profiles contribute directly to the development of more effective treatments — or are simply mined to create more effective drug marketing”. THAT’S my concern.

And those “real people” organizing professional conferences who are not interested in having real patient voices included will always come up with a rationale to explain the exclusion (like the doc who left an online comment recently saying that he gets to hear the “patient perspective” all day long in practice, so why should he have to sit and listen to more patient stories at his conferences? I’ll be sure to leave a comment on your post, and I encourage my readers here to do so as well. Many thanks…

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By: Susannah Fox https://ethicalnag.org/2012/10/16/industry-co-opted-patient-engagement/comment-page-1/#comment-105870 Mon, 25 Nov 2013 17:20:02 +0000 http://ethicalnag.org/?p=10021#comment-105870 Hi Carolyn,

Thanks for shining a light on this.

I observe the situation from the standpoint of a researcher who is often asked to be the “patient voice” at conferences. I am happy to provide data and insights based on survey research and fieldwork, but I also try to educate conference organizers about how to *really* include the consumer point of view. I wrote a post about how I do that and it’s generating an interesting conversation. I’d love to have you and your readers join in, if you have time:

One objection I’ve heard to including “real people” in professional meetings — whether pharma or medical or other industry — is that it is sometimes not appropriate to include emotion or N=1 storytelling and experiences. I’m not saying I agree, I’m saying that is what I’ve heard.

In those cases I think of — yes — PatientsLikeMe and their emphasis on tracking real people’s experiences with medications and treatments. The company is transparent about their mission and tactics and they use the data they collect to write scientific papers and to win a seat at the table with pharma, clinicians, scientists, etc. I’ve heard various forms of the following quote, attributed to Sir Austin Bradford Hill, pioneer of the randomized clinical trial, and would like to hear what you think of it: “Health statistics represent people with the tears wiped off.

Other patient- or family-led condition groups who I have heard have wielded power at scientific meetings: cystic fibrosis, Parkinson’s, breast cancer…

So maybe we can begin to talk about a taxonomy of patient engagement. And a taxonomy of organizations who attempt it, with various levels of success or cynicism.

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By: Juan M https://ethicalnag.org/2012/10/16/industry-co-opted-patient-engagement/comment-page-1/#comment-79716 Mon, 22 Jul 2013 17:24:33 +0000 http://ethicalnag.org/?p=10021#comment-79716 Thanks for this Carolyn. Not only has industry co-opted patient engagement, but Big Pharma has recently developed a four-pronged strategic campaign starting with “mobilising patient groups to express concern” about the move to publish the industry’s secret documents on drugs trials, according to leaked internal documents as reported in The Guardian this week.

Beware patients: that online patient support group you belong to may very well be the mouthpiece for companies that fund the site. When they start asking you to go to bat for them against publishing secret data that should be published, don’t get sucked in.

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By: Health Care Social Media Monitor https://ethicalnag.org/2012/10/16/industry-co-opted-patient-engagement/comment-page-1/#comment-68239 Sat, 04 May 2013 13:44:06 +0000 http://ethicalnag.org/?p=10021#comment-68239 […] See on ethicalnag.org […]

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By: EpatientGR's Blog https://ethicalnag.org/2012/10/16/industry-co-opted-patient-engagement/comment-page-1/#comment-62575 Mon, 25 Mar 2013 22:46:27 +0000 http://ethicalnag.org/?p=10021#comment-62575 […]  Has Industry Co-Opted Patient Engagement? […]

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By: Health Care Social Media Monitor https://ethicalnag.org/2012/10/16/industry-co-opted-patient-engagement/comment-page-1/#comment-62264 Sat, 23 Mar 2013 11:03:58 +0000 http://ethicalnag.org/?p=10021#comment-62264 […] Read More on the topic: Has Industry Co-Opted Patient Engagement? […]

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By: Carolyn Thomas https://ethicalnag.org/2012/10/16/industry-co-opted-patient-engagement/comment-page-1/#comment-52944 Fri, 28 Dec 2012 01:34:42 +0000 http://ethicalnag.org/?p=10021#comment-52944 Hi Mike and thanks for sharing your perspective here. It seems to me that there are two basic kinds of “engaged” patients out there: the first group consists of those who (like me) have always been “engaged” and then one day become patients (my old Public Relations friends tease me that this is just what happens when a PR person has a heart attack – they just keep on doing what they know how to do: write and speak!) This group is sometimes vulnerable, however, to for-profit interests who (think Paula Deen’s lucrative endorsement deal with her diabetes drugmaker Novo Nordisk) identify public partnerships with engaged patients as good for business.

The second group contains the patient who may have never felt particularly empowered/interested in things like developing personal health goals (“That’s what my doctors are for!”) but can evolve into engagement precisely because of the way the health care team begins to change the practice of medicine. That’s how I understand the roles of companies like yours that essentially require physician buy-in first by offering some clear financial advantages to the practice (like that quality-outcome documentation that insurance companies are requiring) as well as inherent health benefits to the individual patient.

In both cases, I’d like to see some bona fide numbers based on evidence to avoid the co-opting of patient engagement as the Next Big Thing in health care.

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By: Mike Manning https://ethicalnag.org/2012/10/16/industry-co-opted-patient-engagement/comment-page-1/#comment-52890 Thu, 27 Dec 2012 16:29:59 +0000 http://ethicalnag.org/?p=10021#comment-52890 Hi Carolyn your perspectives are shared by many. I’ve been in healthcare for over 25 years and find it awkward to attend meetings with so many highly educated and accomplished healthcare professionals who talk effusively about new higher standards of care that include the patient i.e., Patient-Centered Care, Patient Engagement, Patient Activation, and Patient Empowerment as though these were routine behaviors integrated across their organizations culture when they’re simply not.

Several talk the talk but few invest in transforming these words into matching actions that make a difference. Whether it’s political will, a matter of resources or a combination, it’s easy to make the distinction by comparing those organizations content with “statistical sample sizes” and those striving for perfection to learn the perspective of “every patient encounter”, making this a concrete measure by which they benchmark themselves internally and externally.

Perfection is really important when you’re entrusted the responsibilty for people’s lives; statistical sampling is simply inadequate for the precision required to ensure “consistent” high quality care. Examining the outcomes of every 100 or so patients rather than emphasizing the importance of each individual encounter contradicts the principles of Total Quality Performance (perfection) which we assume consistent high quality care means, but again is often just another co-opted term.

People (patients) deserve better. Until they are routinely empowered with a voice (Patient-Centered Care, Patient Engagement, Patient Activation, and Patient Empowerment) the opinion that they are getting what they need, prefer, and or are paying for, when they need it, will always be one-sided.

The company I’m involved with, “CarePartners Plus”, the makers of “Wellby”, concentrate on providing practical tools for patients (people) and providers to use to foster new behaviors that help improve outcomes in the office and beyond and in the process help the health care system improve as well.

We specialize in making it feasible to empower, engage, and activate the patient.

Thank you for the opportunity to express my observations about co-opting Patient Engagement. I will continue to follow your columns.

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By: Carolyn Thomas https://ethicalnag.org/2012/10/16/industry-co-opted-patient-engagement/comment-page-1/#comment-45613 Tue, 16 Oct 2012 14:48:32 +0000 http://ethicalnag.org/?p=10021#comment-45613 Hello Ray’s Mom – Hospitalists are indeed an emerging career path for MDs but I’m pretty sure they cannot practice without “notifying your family or personal physician” or “calling in specialists”. Learn more about their actual role here. As for overhearing that waiting room gossip, I’d take that 3rd hand “nearly killed him” opinion with a grain of salt – using the same critical ear we should be using when evaluating the marketing messages of Big Business.

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By: Carolyn Thomas https://ethicalnag.org/2012/10/16/industry-co-opted-patient-engagement/comment-page-1/#comment-45612 Tue, 16 Oct 2012 14:40:02 +0000 http://ethicalnag.org/?p=10021#comment-45612 Thanks Lynn – the interesting part of this is that business does not view this practice as “infiltration”. It’s simply good marketing strategy to reach your target market.

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