Comments on: Big Pharma’s remarkable powers of persuasion https://ethicalnag.org/2012/08/13/big-pharma-persuasion/ Marketing Ethics for the Easily Swayed Fri, 26 Aug 2016 00:40:50 +0000 hourly 1 http://wordpress.com/ By: Lucy Storey https://ethicalnag.org/2012/08/13/big-pharma-persuasion/comment-page-1/#comment-43526 Fri, 31 Aug 2012 02:25:35 +0000 http://ethicalnag.org/?p=9487#comment-43526 This article was not a surprise but yet a little disconcerting. Trying to understand how here in the United States people cannot afford to buy medication because it is so outrageous but yet in other countries you can get it for much less or next to nothing. I just don’t get that. That’s another story to be read and understood.

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By: Carolyn Thomas https://ethicalnag.org/2012/08/13/big-pharma-persuasion/comment-page-1/#comment-43524 Fri, 31 Aug 2012 01:37:07 +0000 http://ethicalnag.org/?p=9487#comment-43524 You are so right – doctors should be made very well aware of the consequences of prescribing certain brand name drugs. While you await your doc’s solution to this dilemma, check out this financial assistance program from Gilead, makers of Ranexa. Most drugmakers have similar patient partnership programs.

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By: Lucy Storey https://ethicalnag.org/2012/08/13/big-pharma-persuasion/comment-page-1/#comment-43522 Fri, 31 Aug 2012 01:12:19 +0000 http://ethicalnag.org/?p=9487#comment-43522 I am dealing with this right at the moment. My doctor has prescribed Ranexa fo my angina and Atacand. Both of these drugs are not generic.

I cannot afford either one of them and I am asking the doctor if there is another drug that I can take in their place. He has given me samples for the last three months but it’s getting to the point where I do not want to ask for samples but I cannot afford to buy the drug.

Ranexa cost $428 a month from Walmart. I can imagine how much it costs from another pharmacy. I cannot and I will not pay these prices. The ball is in his court and now I await his answer. What happens when you tell them that you cannot take a drug that is so expensive? Obviously they don’t want any legal action so they will suggest something else. Right? Well I hope so.

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By: Carolyn Thomas https://ethicalnag.org/2012/08/13/big-pharma-persuasion/comment-page-1/#comment-43510 Thu, 30 Aug 2012 18:01:32 +0000 http://ethicalnag.org/?p=9487#comment-43510 Hi Bev – isn’t it sad that we fear “offending” or “backlash from” our own physicians just for asking questions about the drugs they are prescribing for us? Why are THEY not questioning these drugs?

As I wrote here earlier, the stats on drug company influence on prescribing behaviours are troubling (e.g. “Favorable change in a doctor’s prescribing habits after less than 1 minute with a drug company sales rep: 16%; Prescribing change seen after 3 minutes with a sales rep: 52%.” )

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By: Bev RN https://ethicalnag.org/2012/08/13/big-pharma-persuasion/comment-page-1/#comment-43508 Thu, 30 Aug 2012 17:47:17 +0000 http://ethicalnag.org/?p=9487#comment-43508 As a patient, I’ve had the experience you’re writing about here, Carolyn.

In discussing two of the symptoms I experienced with my migraines, my neurologist suggested a “new drug,” which was simply two drugs combined into a single drug, long available in generic form.
“I have some free samples if you’d like to try it.”

The new drug was, of course, only available with a brand name price tag. I replied that I couldn’t see the point in that medication for the reasons I just stated here. He said “okay” and that was that. I’m sure he would have written a prescription for it when I ran out.

Newly out of school, too, is my neuro. I wonder if he’d be offended if I sent him the online article you’ve written here, Carolyn. Can’t send him my comments. Too much fear of a backlash.

I think, too, if he read the article, he’d also be one to say, “Not me. I don’t rx drugs just because someone gave me free samples.”

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By: Carolyn Thomas https://ethicalnag.org/2012/08/13/big-pharma-persuasion/comment-page-1/#comment-42455 Tue, 14 Aug 2012 04:41:21 +0000 http://ethicalnag.org/?p=9487#comment-42455 Hi Dr. Joe – patients generally love getting free samples, despite the fact that these are for expensive brand-name drugs which WILL be prescribed once the samples are done, thus costing patients more in the long run.

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By: Dr. Joe Kosterich https://ethicalnag.org/2012/08/13/big-pharma-persuasion/comment-page-1/#comment-42452 Tue, 14 Aug 2012 03:32:25 +0000 http://ethicalnag.org/?p=9487#comment-42452 Pharma spends more on marketing than on R and D. It is fair to say that if trying to decide, for example, which of 100 antihypertensive agents to start a patient on, having a weeks starter pack will influence the choice. It enables the doctor to let a patient trial a medication free. Makes the doctor look like a nice person so the doctor is happy. If there are side effects and the drug needs to be stopped, the patient is not out of pocket so the patient is happy too!

In most instances the person will stay on that medication so hence it generates big dollars for pharma. It is good marketing.

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