Comments on: The alcohol industry’s “alcopop” strategy hooks underage drinkers https://ethicalnag.org/2012/04/19/alcopop-underage-drinkers/ Marketing Ethics for the Easily Swayed Fri, 26 Aug 2016 00:40:50 +0000 hourly 1 http://wordpress.com/ By: The New Zealand Standard https://ethicalnag.org/2012/04/19/alcopop-underage-drinkers/comment-page-1/#comment-43254 Fri, 24 Aug 2012 10:27:35 +0000 http://ethicalnag.org/?p=8385#comment-43254 […] says the Government can step in quickly and regulate if they don’t – yeah right. The alcohol industry already has a strategy to make this […]

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]]> By: Carolyn Thomas https://ethicalnag.org/2012/04/19/alcopop-underage-drinkers/comment-page-1/#comment-33411 Fri, 20 Apr 2012 19:18:38 +0000 http://ethicalnag.org/?p=8385#comment-33411 It’s not just that the company’s telling you how great they are – it’s that they actually launched a campaign to “educate” consumers about the dangers of underage drinking, which is the very result their marketing has produced. And they do it with a straight face…

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]]> By: cave76 https://ethicalnag.org/2012/04/19/alcopop-underage-drinkers/comment-page-1/#comment-33401 Fri, 20 Apr 2012 16:48:45 +0000 http://ethicalnag.org/?p=8385#comment-33401 I just re-read this entry and had to comment on this paragraph:
****And just like tobacco companies, Diageo established its own “responsible marketing code”, started broadcasting “responsibility” ads on television aimed at educating viewers on how to prevent underage drinking, and started pouring funding into prevention programs that focused on retail practices and public awareness – topics that take the focus off alcohol industry practices.****

“..takes the focus off alcohol industry practices” !!!!

Hey, Presto!

I’ve always assumed that when a company/agency told me how great they were —- then there’s something there that isn’t so great! My assumptions are almost always right for this type of PR.

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]]> By: Carolyn Thomas https://ethicalnag.org/2012/04/19/alcopop-underage-drinkers/comment-page-1/#comment-33332 Thu, 19 Apr 2012 20:22:02 +0000 http://ethicalnag.org/?p=8385#comment-33332 Those ads are eerily fascinating. Am I under their spell?! 😉

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]]> By: Carolyn Thomas https://ethicalnag.org/2012/04/19/alcopop-underage-drinkers/comment-page-1/#comment-33330 Thu, 19 Apr 2012 20:15:14 +0000 http://ethicalnag.org/?p=8385#comment-33330 I agree Cave – disturbing yet, sadly, almost predictable…

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]]> By: Jungcurrents https://ethicalnag.org/2012/04/19/alcopop-underage-drinkers/comment-page-1/#comment-33318 Thu, 19 Apr 2012 15:51:32 +0000 http://ethicalnag.org/?p=8385#comment-33318 Smirnoff is a master of subliminal ads…

Why do I have the idea that they are not on the side of increasing one’s consciousness?

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]]> By: cave76 https://ethicalnag.org/2012/04/19/alcopop-underage-drinkers/comment-page-1/#comment-33310 Thu, 19 Apr 2012 14:25:20 +0000 http://ethicalnag.org/?p=8385#comment-33310 Thank you for this great piece of investigative blogging!
Disturbing? Yes. But not very surprising. Sigh.

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